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New Study Says Notebook Set to Replace the Handset as Mobile Operator Freebie |
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A new offering from www.telecomsmarketresearch.com
says that mobile operators appear to be ready to replace the free
introductory handset with a notebook for new subscribers. Most post-paid
mobile subscribers in developed markets fully expect to receive a free
or discounted mobile handset when they renew their contract. But now
there’s a new model which has a familiar look
to it. Fixed-line providers have long been selling desktop PCs on
instalment plans to build up the addressable markets for their Internet
services.
Bundles of computers with broadband subscriptions are available from
many telecom heavyweights globally, including Telmex, Telefónica
O2 and TeliaSonera. Now the mobile industry is gearing up to do the same
for the HSPA networks that are emerging after recent upgrades, with
speeds reaching up to 14Mbps and plenty of spare capacity. The GSM
Association reports that as of the beginning of February 2008, 229
operators have committed to launching HSPA networks, and 162 of them
have now launched HSPA commercially in 73 markets.
Little analysis has been done to date on the impact of selling a
subscription-based notebook–data bundle to the
consumer market. This report, Bundling Notebooks and Mobile Broadband-
the Business Case for MNOs, (http://www.telecomsmarketresearch.com/research/TMAAAAZQ_Bundling-
Notebooks-and-Mobile-Broadband--The-Business-Case-for-MNOs.shtml) is
dedicated to filling that void and providing the analysis of the main
drivers and the business case for launching the new bundle for a mobile
operator. The emphasis is on the impact of notebook-data bundling on the
operators’ performance. The analysis leverages
data from our unique Mobile Broadband PC Survey —
henceforth referred to as the MBPC Survey —
conducted by Pyramid Research in partnership with the GSM Association
and Microsoft in the summer of 2007. The survey, which involved the
collaboration of mobile operators and market research agencies in 12
countries in the Asia-Pacific region, Europe, the Middle East and
Africa, provided insight into consumer attitudes toward buying a
notebook as well as toward mobile data services and applications.
For further information, please visit http://www.telecomsmarketresearch.com/research/TMAAAAZQ_Bundling-Note
books-and-Mobile-Broadband--The-Business-Case-for-MNOs.shtml
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