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As customers increasingly look to their wireless phones for their
Internet “on the go,”
Sprint will continue its leadership in employing an open
Internet model with the launch of an enhanced mobile Web browsing
experience on virtually all Web-capable Sprint phones.
As the first U.S.
carrier to launch the OpenWeb solution from Openwave Systems Inc. , Sprint customers will be able to get faster, more
user-friendly renderings of Internet sites, even those not optimized for
the mobile device. This enhancement will be automatic for customers who
currently access the Internet on their phones and will require no
additional action on their part.
“Whether clicking through the Sprint portal or
typing in a URL, both new and existing customers can use their Sprint
phones to search virtually any Web site and it will appear quickly and
in a format they’re used to seeing on their
computer screens,” said Kevin Packingham, vice
president of wireless product management for Sprint. “By
working with Openwave, we’re making that
Internet experience even more customer-friendly and useful by enhancing
the ability to translate non-mobile sites onto the mobile phone. While
other carriers are just beginning to talk about open ecosystem
initiatives, Sprint is continuing its efforts to give customers an even
better experience with the Internet that we have always allowed.”
Each month, millions of Sprint customers visit Web sites using their
mobile phones. With Openwave OpenWeb, these pages will automatically
appear on data-enabled Sprint phones in an easy-to-read format that’s
closer to a desktop experience of the Internet, regardless of the memory
or processing power of the device. The enhancement is designed to adapt
the standard layout of a Web site and reconstruct it to properly fit the
screen of the user’s particular phone,
providing automatic in-page navigation so users can reach the most
important data from the Web site faster.
Available nationwide in the coming weeks, this enhancement follows Sprint’s
launch of a more user-friendly mobile search product, Microsoft’s
enhanced Live Search for mobile, in 2007. Sprint plans to launch
additional mobile Web innovations in 2008 that will further enhance users’’s
main menu.
experience on their mobile device. To access the mobile Web, customers
should click on the Web icon on their phone
Sprint is committed to offering its customers an enhanced mobile
Internet experience, along with mobile content and applications, when,
where and how they want them:
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Sprint has employed an open Internet approach since first launching
the Wireless Web on its phones in 2001.
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Through relationships with third parties, dozens of non-Sprint branded
applications, games and other digital media operate on the Sprint
network.
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Sprint will hold its eighth annual Application Developer Conference
later this year to provide third-party developers with tools and
resources for creating innovative products and services for Sprint
customers.
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Sprint recently joined the Open Handset Alliance, along with more than
30 other participating companies, to support the free and open mobile
applications platform named Android.
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As part of the planned 2008 commercial availability of our
next-generation mobile data network, XohmSM,
Sprint has commitments from ecosystem partners for WiMAX network
access on new and innovative devices, including connection cards,
Internet tablets, ultramobile PCs and other consumer electronic
devices.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel is widely recognized for
developing, engineering and deploying innovative technologies, including
two robust wireless networks serving approximately 54 million customers
at the end of 2007; industry-leading mobile data services; instant
national and international push-to-talk capabilities; and a global Tier
1 Internet backbone. For more information, visit www.sprint.com.
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