There are three major goals to achieve when you write content. Of course you need to incorporate those magic keywords that brings the almighty Google to its knees, but you cannot forget that someone will 'actually' read the content once you have it posted to start drawing a readership.

Free traffic is NOT difficult to obtain if you strive correctly along on the following three main objectives to squeeze the most out of an article or content page. Getting such traffic for free may sound difficult especially for people who just don't have a clue where to start.

There is always the alternative such as Google Adwords, which is NOT free and since the introduction of Google Slap, a page needs to be created around the keyword to get good placement.

Now since this is some what necessary, won't it be more practical to write content and have it placed high in Google for free without actually paying for it to rest on the right side of the Google page?

Why not create a content page and instead of using Adwords, place it in the search engines, let the spiders find it and live of free traffic?

The 3 Content Objectives...

1. Boost Your Ranking With Keywords

The best article in the world will not be read if nobody can find it. In order to increase web traffic, you need to plan your SEO strategy and take it step by step. Some people like to start with keywords with less competition to more easily achieve a top ranking. Then they use the 'halo effect' to go for top rankings with similar keywords. Whatever your strategy is, you must keep it in mind when you outline your articles.

Many people like to use the main keyword once in the first paragraph and once in the last paragraph, with four or five similar keywords throughout the article. You have to be careful with this, because if the keywords are too similar you will sound redundant to the reader. Besides, keyword stuffing can be a detriment to your ranking with Google.

Once you decide on your keywords, you need to infuse your article with them without making it stand out awkwardly. You need to make sure that you do not get so caught up in the keywords that the writing ceases to flow. Awkward placement of keywords can be a big turn off to people who spend a lot of time on the internet.

One of the best ways to keep things on track is by using keyword variations. For example...

Keyword - porsche boxster

Variations - porsche 911, porsche car, used porsche boxster, porsche boxster for sale, porsche

As you can see there are 5 variation keywords and the main keyword. Total 6!

In the whole body text you can use the main keyword once or thrice, and use the variation about 1 to 2 times in the body text.

The main aim is to optimize the page for a top ranking for the keyword 'porsche boxster'. Now since your main aim is to optimize the main keyword, the variations are just by-passing keywords that you are not making any effort to optimize. But as the keywords are relevant you could also get listed high for the other keywords as they are relevant and in theme with Porsche Boxster.

What you will also need to understand is sticking to one content or article rule with the same format of placement of keywords within the body will NOT work for every keyword you write about. It varies!

2. Provide 'Quality' Content That Sticks

Remember the main reason why you want a good ranking with search engines. Chances are that you want people to stay on your site for a while. Besides, Google takes the amount of time people spend on your site into consideration when determining rankings.

You do not want people coming to your site and immediately leaving. Whether you want to believe it or not, most people doing a search on the web are not as distractible as you may hope. If they came to your site with the impression that they would get relevant information about a certain subject and find a poorly written compilation of drivel, they will leave faster than you can say, 'next'.

Audience awareness is crucial to retain the interest of the individual sitting at their computer, reading your content. You need to immediately grab their attention. You can use humor, empathy, or great information to keep that reader on your site. It is way too easy for them to give up on your article.

They can be driven away by a lack of relevant content, poor grammar, or by an article that is sluggish and boring. Always walk away from your article before proof reading. Come back and re-read it with fresh eyes to spare your readers the wasted 'clicks' to and away from your site.

3. Build Up A Call To Action For Instant Results

There are many catch phrases and writing structures that are supposed to bring a reader to take action. Many web users have caught on to these. They glean what they want from the site, ignore the sales pitch, and move on. You need to capture them early in the article and slowly build up to the call to action, especially if you want to make money online. A sales blip at the end of the article is very easy to avoid, but an article supporting legitimate reasons for taking action will naturally direct the reader to follow your lead.

Take care when you decide how to write an article so that you do more than provide a backdrop for your keywords. An SEO article is your platform to generate free traffic and on many occasions an absurd amount if done correctly. Bring the visitor to your site, draw them in, make them read, and prompt them to action with a well written article.

There are practically thousands of people doing this and MAKING a good living for years. Don't direct all your attention to the keyword thing. Concentrate on what the reader will find useful and write content with keywords at the back on your mind. As at the end of the day, a reader will take action and pay for what you have on the page, NOT Google!

About the Author

In order to generate free traffic, writing an effective content page requires you to pay attention to the rules, but also to keep it attractive for the readers. It's not difficult as it may seem. Learn more at Google Snatch.