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Improved search engine rank is attainable through good search engine
optimization, part of which is the maximizing of your Google Page Rank
through intelligent linking with other web pages. In this first part of
2 on the subject of Google Page Rank, we will look at the argument for
attaining high listings through a linking strategy.
Google Page Rank is a buzz term at the moment since many believe it to
be more important to your search engine listing than search engine
optimization. If we ignore for the moment the fact that Page Rank is,
in itself, a form of SEO, then there are arguments for and against that
belief.
Before we investigate these arguments, let's understand some
fundamentals of search engine listings. First, most search engines list
web pages, not domains (websites). What that means is that every web
page in a domain has to be relevant to a specific search term if it is
to be listed.
Secondly, a search engine customer is the person who is using that
engine to seek information. It is not an advertiser or the owner of a
website. It is the user seeking information. The form of words that is
used by that customer is called a 'search term'. This becomes a
'keyword' when applied to a webmaster trying to anticipate the form of
words that a user will employ to search for their information.
A search engine works by analyzing the semantic content of a web page
and determining the relative importance of the vocabulary used, taking
into account the title tags, the heading tags and the first text it
detects. It will also check out text related contextually to what it
considers to be the main 'keywords' and then rank that page according
to how relevant it calculates it to be for the main theme of the page.
It will then examine the number of other web pages that are linked to
it, and regard that as a measure of how important, or relevant to the
'keyword', that the page is. The value of the links is regarded as peer
approval of the content. All of these factors determine how high that
page is listed for search terms that are similar contextually to the
content of the page.
Without doubt, there are web pages that are listed high in the search
engine indices that contain very little in the way of useful content on
the keywords for which they are listed, and have virtually no
contextual relevance to any search term. However, a careful
investigation of these sites will reveal two things.
The first is that many such web pages are frequently listed highly only
for relatively obscure search terms. If a search engine customer uses a
common search term to find the information they are seeking, they will
very rarely be led to a site that has little content other than links,
but it is possible. The second is that they contains large numbers of
links out to other web pages, and it can be assumed that they have at
least an equal number of web pages linking back.
It is possible to find such web pages for many keywords. An example is
on the first page on Google for the keyword 'Data VOIP Solutions'.
There is a website there that is comprised only of links. The site
itself has little content, but every link leads to either another
website that provides useful content, or another internal page full of
more links and no content. That is how links can be used to lift a web
page high in the SE listings.
Such sites frequently contain only the bare minimum of conventional
search engine optimization, but the competition is so low that they
gain high listings. You will also find them to contain large numbers of
internal pages, every one of which contain the same internal and
external links.
It is true, therefore, that it is possible to get a high listing
without much content, but with a large number of links. However, is
that a legitimate argument for those promoting links against content?
Could you reasonably apply that strategy to your website? Could a
genuine website really contain thousands of links to other internal
pages and external pages on other websites, and still maintain its
intended purpose?
In the second part of this article, titled 'Search Engine Rank: Google
Page Rank Misconceptions' wI will explode some myths about Page Rank,
and explain how many people are wasting their time with reciprocal
links, and perhaps even losing through them. It may be that a linking
strategy is not so much an option, as a choice between the type of
website that you want: to provide genuine information or to make money
regardless of content.
Improved search engine rank might be synonymous with Google Page Rank,
but perhaps only if you want to sacrifice the integrity of your
website.
Peter normally has his new websites listed on Google, Yahoo and MSN
within two days, and consistently gets high search engine listings. His
website Improved Search Engine Rank
offers to show you how exactly how he does it, including how Page Rank
and SEO can be used together to achieve the highest listings for your
keyword.
About the Author
Peter normally has several pages his website listed within 2 days, and he shows you exactly how he does it on his website http://www.improved-search-engine-rank.com using screenshots and actual exampl
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