Facebook is attempting to increase the amount of saturation its brand receives across the Internet. Facing a new integration strategy on the other identification services such as open ID or Microsoft's live user accounts. Facebook is attempting to allow users to utilize one single Internet ID when posting comments or accessing other websites. The hopes is that users would then be able to socially interact across the Internet sharing content and sharing information with their friends and coworkers. The Facebook connect service is the name that Facebook has decided to use to describe this initiative. Obviously privacy issues have become a huge concern.
Many people have become disappointed with Facebook's policy on privacy especially when we introduced the controversial advertising program. The advertising program utilized the calendar and Facebook profiles to strategically serve ads chosen by advertisers. But many people are concerned about the Facebook connect program is now Facebook will control information from a multitude of Internet services. And just like the concerns that people have with Google, people are concerned with how the information is going to be used. In reality compared to the amount of information that Google probably already saves on you, the Facebook connect program will look like an infant in comparison.
In the next few weeks a number of websites are going to start integrating the service into the pages, some of the largest will be Discovery Channel, the San Francisco Chronicle, Digg.com and the video hub Hulu.com.
In reality the integration of your online persona with all the websites that you visit is going to happen sooner or later. It does offer an amount of convenience to many users but the amount of targeted at traffic that can be applied is much too tempting for online content providers to pass up. Facebook connect is just the beginning of these type of services, Google has already hinted at a number of social media APIs that they have designed to integrate with websites. One has to wonder how difficult it is going to be in the future to remain off the grade when surfing on the Internet. Do you really want your friends and coworkers to know what type of horrendous items you purchase online?
